life is a circle, where every end is a new beginning.

the concept of circularity is pretty simple. Rather than a linear model that starts with raw material and ends with waste, a circular one makes use of the waste through means like recycling and repurposing, thereby fashioning new products.

in nature nothing is created nor destroyed, but everything is transformed. Circularity is at the core of life, in our eco-system, in our universe.

inspired by this ideal, we are creating products that enables everyone to contribute to a circular and sustainable future.

3 little steps to circularity

these steps help us find pragmatic circularity solutions systematically.

eliminate waste

Waste is not natural – it is human made. Our process of eliminating waste begins at the time of product design, and not at the end of its use.

circulate materials

Products are made to last longer with multiple use. At the end of their use, turtle collection of products can be recycled and Beetle collection compost to improve soil fertility.

regenerate nature

By creating value for crop-residue, we help farmers get additional income that results in improved quality of life and hence better yield from farming.

circularity is a long term solution

An exciting and necessary age of circular design has begun, in which waste is an opportunity and materials are infinitely valuable. It is a resilient solution that is good for business, people and the environment.

There is no single solution that enables us to transition from current linear economy to circular one. We are taking incremental, positive actions as we know it’s a journey and the transition is not binary.

We firmly believe that all of us need to take little steps towards circular ways of living. Through our products, we enable every individual to make this shift.

blogs on circularity

Here is a list of curated blogs for you regarding circularity